US CREATOR COMMERCETIKTOK SHOP + LIVE

CREATORPOWER.

COMMERCE WITH INTENT.

TikTok Shop and LIVE commerce.
Built for US brands. Powered by people.

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1,000+ CREATORSUS MARKET FOCUS@itsfnpwr ↗

THE NETWORK

1,000+

CREATORS

Across TikTok Shop and LIVE streaming.
Creator relationships. Commercial focus.

$1.30M

ANNUALIZED CREATOR GMV

Based on recorded creator-attributed GMV.

$685K+

ANNUALIZED MANAGED GMV

Based on owner-reported Shop management GMV.

Annualized figures use a seven-month average multiplied by twelve. Projections are not achieved annual results. GMV measures may overlap and are not combined. GMV is not agency revenue.

CONNECTED
CAPABILITIES.

Creator relationships and commerce support, coordinated around your brand.

01

SHOP MANAGEMENT

Listings, Shop priorities, promotional planning and performance reviews.

Explore service

We help brands organize the Shop activity behind a creator campaign, so the product experience supports the content that brings shoppers in.

WHAT THIS CAN INCLUDE

  • Product listings. Review titles, imagery, product information and benefit messaging for clarity and consistency.
  • Product priorities. Identify the products and use cases to feature across creator content and LIVE activity.
  • Promotional planning. Coordinate pricing priorities, flash sales and campaign offers with the brand.
  • Campaign alignment. Connect Shop priorities with affiliate activity, content plans and LIVE product storytelling.
  • Shop health. Review available account and product signals, flag issues and guide the next steps through available support channels.
  • Performance reviews. Use available GMV, order and product data to identify what needs attention and inform the next campaign cycle.

The goal: a clearer Shop plan, stronger campaign readiness and a consistent process for reviewing performance.

02

CREATOR PARTNERSHIPS

Creator sourcing, product fit and affiliate campaign coordination.

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We help connect brands with creators whose content style, audience and product interests fit the campaign, then coordinate the work around a clear brief.

WHAT THIS CAN INCLUDE

  • Creator fit. Review audience relevance, content style and how naturally the product fits into a creator’s existing content.
  • Outreach and coordination. Support creator outreach, campaign communication and sample coordination.
  • Clear creative briefs. Set out the product story, key talking points, campaign objectives and agreed deliverables.
  • Affiliate planning. Align commission priorities, product links and promotional mechanics with the campaign.
  • Delivery tracking. Keep track of agreed creator activity, content delivery and campaign follow-through.
  • Review and refinement. Assess available creator and sales data to refine the creator mix and future activations.

The goal: relevant creator relationships, clearer expectations and a repeatable approach to affiliate campaigns.

03

LIVE COMMERCE

Creator preparation, product storytelling and show planning.

Explore service

We help creators prepare for product-led LIVE sessions that explain the product clearly and give viewers useful reasons to engage, ask questions and explore the offer.

WHAT THIS CAN INCLUDE

  • Show planning. Build a focused product order, demonstration plan and session structure around the campaign priorities.
  • Creator preparation. Prepare product knowledge, talking points, common questions and clear explanations of the offer.
  • Product storytelling. Connect features with relevant use cases and demonstrate the product in context.
  • Offer coordination. Align featured products, bundles and promotional activity with the agreed campaign plan.
  • Audience engagement. Coach creators on conversation, shopper questions and consistent product presentation.
  • Session review. Review available views, engagement, clicks, orders and attributed GMV to inform the next LIVE session.

The goal: better-prepared creators, clearer product demonstrations and a practical feedback loop after each session.

04

CONTENT & MEDIA

Short-form briefs, creator education and GMV Max coordination within scope.

Explore service

We help turn product information into content that feels natural to the creator while staying focused on what shoppers need to understand before buying.

WHAT THIS CAN INCLUDE

  • Creative direction. Develop briefs around product demonstrations, use cases, audience questions and relevant story angles.
  • Hooks and storytelling. Guide creators on opening hooks, focused messages and a clear connection between the content and the product.
  • Content review. Review agreed creative for clarity, product accuracy and alignment with the brand brief.
  • Delivery coordination. Organize agreed content deliverables, posting priorities and campaign timing.
  • Creative learning. Use available content and commerce data to identify useful formats and refine future briefs.
  • Media coordination. Coordinate GMV Max activity where included in the agreed scope, with responsibilities and budgets set for the campaign.

The goal: useful product content, clearer creative guidance and better coordination between content and commerce activity.

Approved US services include full-service management, Shop management, seller affiliate management, LIVE management, short video management, creator matchmaking and creator services.

FROM ONBOARDING
TO GROWTH.

  1. 01

    Discover

    Product review, audience fit and commercial goals.

  2. 02

    Prepare

    Campaign scope, creator criteria and content direction.

  3. 03

    Activate

    Creator coordination, product storytelling and offers.

  4. 04

    Optimize

    Performance review and the next campaign decisions.

Scope and timing follow each brand’s products, readiness and campaign priorities.

REAL PRODUCTS.
REAL PERSPECTIVE.

Explore creator content in action. Tap play to watch each video, with sound and fullscreen controls.

Creator content examples. No sales results are attributed to these videos.

PRODUCTS COME
TO LIFE ON LIVE.

Creator-led demonstrations, real shopper engagement and measurable commerce activity.

LIVE sessions from the supplied portfolio materials.

01

Discovery

Creator matching and relevant short-form content.

02

Consideration

LIVE demos and product education.

03

Conversion

Commission planning, flash sales and coordinated offers.

04

Optimization

Performance reviews and GMV Max coordination within scope.

Ryan Bailey, known as Fox, wearing an FNPWR shirt and red cap
FOXFOUNDER & OWNER
RYAN BAILEY

BEHIND
THE TALENT.

Ryan leads FNPWR with a focus on helping creators develop their skills, build communities and create opportunities through TikTok LIVE and TikTok Shop.

EDUCATION

Practical guidance on content, LIVE presentation and product communication.

COMMUNITY

A team that encourages creators to show up, develop their skills and learn together.

ACCOUNT SUPPORT

Account health guidance and available escalation channels.

A TRACK
RECORD.

  1. 01

    No. 1 LIVE Agency

    2022, 2023, 2024

  2. 02

    No. 1 Recruiter

    2022, 2023, 2024, 2025

  3. 03

    Most Influential Agency

    2025

  4. 04

    TikTok Gala Winner

    2025

  5. 05

    Community Fest / 3rd Place

    2025

THE GMV
MODEL.

Cumulative annualized creator GMV modelA constant average model rises from $108,492 in illustrative month one to $759,446 in month seven, then projects to $1,301,907 in month twelve. This is not a measured monthly trend.
Illustrative month / constant-average model
$759.4K

RECORDED CREATOR-ATTRIBUTED GMV

$1.30M

ANNUALIZED PROJECTION

Monthly average: $108,492.26.
Seven equal months scaled to twelve.

Model only, not a measured monthly trend. No seasonality or growth assumed. Separate managed-shop GMV may overlap. Source: owner-provided Partner Center materials.

APPROVED
BRANDS.

Approved brands across beauty, wellness, fashion, home and outdoor.

YOUR BRAND.
FULL POWER.

Let’s build your next chapter in US creator commerce.

RYAN BAILEY / FOX

Founder & Owner, FNPWR

teamfnpwr.com ↗